12 Best Practices for Contact Form Page Design (with Examples) (2023)

Do you want to improve your contact form page design? A good contact form page design encourage more users to contact you thus boosting your conversions. In this article, we will show you the best practices of good contact form page designs and what makes them so useful.

12 Best Practices for Contact Form Page Design (with Examples) (1)

Why A Good Contact Form Page is so Important?

A contact form page is a must-have for all websites. Whether you are running a personal blog or a business website, a contact form page helps users reach out to you at any time while visiting your website.

Unlike social media, contact form allows users to communicate with you privately which builds confidence and closes sales.

Many website owners often don’t pay much attention to their contact page. Most people just add a contact form, and then forget about it.

If you are not getting enough leads from the contact page on your website, then continue reading because we will show you how to make your contact page optimized for conversions.

How to Create a Contact Form Page in WordPress?

WordPress does not come with a built-in contact form page. You will need a contact form plugin to create a form and then add it to your contact page.

We recommend using WPForms. Our team created it to be the most beginner friendly contact form plugin for WordPress. The free version of WPForms is available on WordPress.org official plugin directory.

For complete step by step instructions, see our guide on how to create contact form in WordPress.

Now that you have created a contact form, let’s take a look at the best practices of contact form page designs that can help you boost your conversions.

1. Make Sure Your Contact Form is Working

Often WordPress hosting providers have poorly configured mail functions which stops your contact form plugin from sending email notifications.

(Video) 12 - Building Your Contact Form Popup

If you are using the pro version of WPForms, then you can still see the form entries inside the WordPress admin area. However, if you are using a free contact form plugin, then you will not even notice that your form is not working.

After adding a contact form to your WordPress site, it’s important to make sure that it is working properly by sending a test submission.

If you are not getting email notifications, then follow the instructions in our guide on how to fix WordPress not sending emails issue.

12 Best Practices for Contact Form Page Design (with Examples) (2)

2. Avoid Unnecessary Fields in Contact Form

You can add as many fields to your contact form as you like. However, each additional field you add to your contact form makes it more time consuming for your users to fill them.

That’s why we recommend that keeping your contact form fields to a minimum level and only add fields that truly help you better understand the user’s question.

Now if you must create a longer form, then you need to check out the bonus tip towards the end of this article that will help you reduce form abandonment.

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(Source: Neil Patel)

3. Explain Why Users Should Contact You

Your contact form page should be inviting and welcoming to the users. A greeting, followed by a welcome message can make it look more polite and helpful. Let users know what kind of questions you can help them with.

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(Video) Website Contact Forms Best Practise - Redcliffe Web Design Tips

(Source: Michael Hyatt)

If you have different pages for different departments, then point users in the right direction. For example, you can direct existing customers to support or guest bloggers to a write for us form.

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(Source: OptinMonster)

4. Provide Alternate Ways to Contact

Adding a form to your contact page is the most convenient way for users to send you a message. However, adding alternate ways to contact can help users decide what works best for them.

You can add an email address, WhatsApp, or phone number as alternate ways to contact.

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(Source: ZURB)

5. Add Social Media Profiles

While most users want to contact you privately, some may prefer to get in touch on Facebook or Twitter. You can add social media buttons to your contact form page as an alternate way for users to contact you.

12 Best Practices for Contact Form Page Design (with Examples) (7)

(Source: Retro Portfolio)

6. Adding Address and Map

Adding an address and location on the map helps boost user confidence in an online business. Even if you don’t have a physical store or office, users find comfort in knowing where you are located .

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(Video) You Suck at Form Design ((Probably))

(Source: LEDbow)

If you have multiple locations in different cities or countries, then adding all of them makes your contact form page much more useful.

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(Source: The Chase)

7. Adding FAQs and Links to Resources

After a while you will realize that many of your users ask similar questions. You can help them save some time and answer those questions directly on your contact page by adding a FAQs section.

12 Best Practices for Contact Form Page Design (with Examples) (10)
(Source: Smart Passive Income)

8. Optimize Your Form Confirmation Page

Upon form submission, most contact form plugins allow you either show users a confirmation message or to redirect them to a different page.

Redirecting users give you a chance to show them your most helpful resources such as your most popular content or offering a discount code.

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(Source: Orbit Media)

9. Ask Users to Join Your Email List

Your users will need to add their email address when filling out the form. You can add a check box to ask them to join your email list as well.

If you are not already building an email list, then see our guide on why it is so important to build an email list.

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(Source: WPBeginner)

(Video) How To Customize The Style Of Contact Form 7 To Match Your Website

10. Add Photos of Your Team

Adding photos of your team members and staff on the contact page makes it more personable and welcoming. It ensures them that there are real people behind your contact form page who will be answering their questions.

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(Source: Bukwild)

11. Make Your Contact Form Page Engaging

You contact form page doesn’t need to be plain. You can add photos of your office, store or support team to reflect your company’s culture and values.

12 Best Practices for Contact Form Page Design (with Examples) (14)
(Source: Digital Telepathy)

12. Be Creative With Your Contact Page Design

You may have noticed that a lot of contact pages on different websites follow a simple and very predictable layout. While it serves the purpose, you can use it as an opportunity to stand out.

Many premium WordPress themes come with built-in styles for forms. You can customize those styles by adding custom CSS or using a plugin like CSS Hero.

We recommend using a drag and drop page builder plugin to create your contact form page layout. This will allow you the flexibility to be more creative without writing any code.

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(Source: Beaver Builder)

Bonus: Reduce Form Abandonment

When you create a multi-page form or a form with a lot of fields, then you risk reducing your conversion rate. Often users get form fatigue and leave before completing the entire form.

To combat form fatigue, many advanced form builders like Wufoo and WPForms come with form abandonment addons. This helps you capture partial entries from your forms.

(Video) Top 25 Microsoft Forms tips and tricks for 2022

Simply put, it helps you get more leads without increasing your traffic.

We hope this article helped you learn the best practices of great contact form page designs. You may also want to see our step by step WordPress SEO guide to improve your rankings.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.


What makes a good contact page? ›

A good contact page is clear

Besides an inviting look and feel, it is also important that your content section is usable. This means your visitors should be able to quickly understand what contact options there are and how it works. Also, forms and links should work as people expect to avoid frustration.

How do you make a good contact form? ›

Here are some simple ways to build contact forms that encourage people to approach your business.
  1. Add context to the contact. ...
  2. But keep it brief. ...
  3. Hide extra fields with conditional logic. ...
  4. Use the right type of form fields. ...
  5. Embed your form. ...
  6. Make sure your form is mobile friendly. ...
  7. Anticipate common questions.
Jan 27, 2021

How do I make my form page look good? ›

7 Secrets for Designing Great Forms
  1. Make It Easy to Scan and Read. ...
  2. Consider Floating Labels. ...
  3. Use Field Masks. ...
  4. Make Forms Keyboard-Friendly. ...
  5. Opt for Vertical Format. ...
  6. Limit Typing. ...
  7. Keep It Short and Sweet.
Mar 8, 2017

What are the 7 layout design guidelines? ›

The fundamental principles of design are: Emphasis, Balance and Alignment, Contrast, Repetition, Proportion, Movement and White Space.

What are the basic principles of form design? ›

What are basic design principles? There are twelve basic principles of design: contrast, balance, emphasis, proportion, hierarchy, repetition, rhythm, pattern, white space, movement, variety, and unity. These principles work together to create visually appealing and functional designs that make sense to users.

What is the most effective page layout? ›

The F-shaped layout is effective because it appeals to how most people read a webpage. You start at the top of the page, reading left to right, then you make your way down repeating the process.

How do you make a form more efficient? ›

10 Rules For Efficient Form Design
  1. Present Fields in a Single Column Layout.
  2. Minimize the Number of Input Fields and User Typing Effort.
  3. Match Fields to the Size of the Input.
  4. Don't Use Placeholder Text as Input Field Label.
  5. Distinguish Optional And Required Fields.
  6. Avoid 'Reset' Button.

How do I make my form look professional? ›

A clever way to make your forms look more professional is through the use of horizontal and vertical lines. This technique creates some structure around the text fields by placing a border around them and is especially effective when the form that you are creating has columns and rows.

What are the four types of form in design? ›

The primary elements of form are points, lines, planes and volumes – each one growing from the other. A point is a position in space, a line is the extension of a point.

What are the 8 basic principles of design? ›

The elements, or principles, of visual design include Contrast, Balance, Emphasis, Movement, White Space, Proportion, Hierarchy, Repetition, Rhythm, Pattern, Unity, and Variety. These principles of design work together to create something that is aesthetically pleasing and optimizes the user experience.

What are the 8 requirements of a design specification? ›

Safety Reliability Availability Maintainability Supportability Analyses Physical and Preliminary Functional Def.

What are the 7 elements and 8 principles of design? ›

The seven principles of art and design are balance, rhythm, pattern, emphasis, contrast, unity, and movement. The elements of art and design are line, shape/form, space, value, color, and texture.

What are the 9 principles of design? ›

The main principles of graphic design are balance, contrast, emphasis, repetition and pattern, proportion, movement, white space, unity, and variety.

What are the 5 principles of design used? ›

Summary: The principles of scale, visual hierarchy, balance, contrast, and Gestalt not only create beautiful designs, but also increase usability when applied correctly.

What are the three main components of form design? ›

Form Designer has three components:
  • Header.
  • Field Navigator.
  • Form Layout.

What are elements of a page design? ›

What Are The 6 Elements of Design?
  • Lines. The first and most basic element of design is the line. ...
  • Shapes. The second element of design is shape, when a two-dimensional line encloses an area. ...
  • Colors. Color is another powerful element of design. ...
  • Typography. ...
  • Texture. ...
  • Space.
Dec 1, 2020

What are the three components of page layout? ›

THE BASICS OF PAGE LAYOUT. This section discusses five major elements of page layout: visual hierarchy, visual flow, grouping and alignment, how to put these three elements together, and how to use dynamic displays.

How do I increase contact form submissions? ›

Tips for Contact Form Conversions
  1. User-friendly Layout. ...
  2. Limit the Number of Fields. ...
  3. Design Mobile-specific And Desktop-specific Forms. ...
  4. Avoid Taking Visitors' Phone Numbers. ...
  5. Optimize Your Button Text. ...
  6. Change Your CTA Color. ...
  7. Avoid CAPTCHA Whenever Possible. ...
  8. Perform an A/B test on Your Contact Form.

How do I set contact display? ›

  1. From the Home screen, navigate to 'Contacts' or 'People'. For ASUS devices, skip to step 4 after tapping contacts.
  2. Tap. Menu. . For Oreo OS, navigate: Menu icon. Customize view. ...
  3. Tap. Settings. .
  4. Tap Contacts to Display or Default account for new contacts.
  5. Select the accounts you want to use to display your contacts.

How do I create a unique page? ›

How To Design A Simple Yet Unique & Functional Website?
  1. Stay Simple. Never go for complex designs which can create confusion among visitors. ...
  2. It Has To Be Informative. ...
  3. Pick Right Colors. ...
  4. Use Right Fonts. ...
  5. Allow Your Site To Communicate With Users. ...
  6. Keep The Same Visual Style Throughout Your Website. ...
  7. It Has To Be Unique.

Why is a contact us page important? ›

A Contact Us page should be a given.

This page is the hub for getting in touch with your company. It provides different methods of contact for potential customers, and is very easy to find. A typical Contact Us page should have your company's phone number, address, a map, and a "lead generating" Contact Form.

What is the purpose of a contact us page? ›

A contact page is a common web page on a website for visitors to contact the organization or individual providing the website. The page contains one or more of the following items: an e-mail address. a telephone number.

What are the most important components of a form? ›

The typical form has following five components:
  • Structure. Order of fields and logical connections between individual fields.
  • Input fields. Different types of input fields including text fields, password fields, check boxes, radio buttons, sliders.
  • Field labels. ...
  • Action buttons. ...
  • Feedback.
Apr 10, 2016

When designing a form why is the user the most important consideration? ›

The design of your forms will impact the overall user experience, If a user gets frustrated with your form or it's not clear what they need to do, you risk the chance of them leaving your site or abandoning their order.

What is the best tool to create a form? ›

The 9 best online form builder apps
  • Google Forms for quickly creating powerful forms for free.
  • Microsoft Forms for analyzing form results in Excel.
  • Jotform for building a form from a template.
  • Formstack for regulated industries and advanced analytics.
  • Typeform for conversational forms.
  • Paperform for creating order forms.

What are the types and examples of form? ›

What are Examples of Forms? Forms are documents that collect information from one's clients, customers, and respondents. Some common examples of forms include forms for purchases, incident reports, hazards, quality control, contact tracing, and feedback gathering.

What are the types of form design? ›

Forms are three dimensional, and there are two types: geometric (man-made) and natural (organic). A digital or physical form can be measured by height, width, and depth. A form can be created by combining shapes, and it can be enhanced by color or texture.

How do I make a document more visually appealing? ›

Use Color:

Color is one of the greatest ways to add visual appeal to any document. Again, don't use too many colors or it will look unprofessional. Often just adding one or two colors (besides black) can dramatically spice up your document.

What is an example of contact information? ›

contact information means: the name of a person submitting a document or of a person on whose behalf a document is being submitted; telephone numbers; personal or business addresses; email addresses; employer identification and address; or similar facts that make it possible for another to contact a person who is named ...

What is a simple contact form? ›

A simple contact form is a method of collecting customer or job applicant information through a web-based form.

How many fields should a contact form have? ›

Historically, the standard answer has been that 3 is the optimum number of fields you want on your form to maximize your conversion rate.

What layout is most commonly used with forms? ›

Use a one-page layout

When creating your forms, you should use a one-page layout so there's only one form located on each page. If you have a short form, everything should easily fit on a single page, making this an easy layout to implement.

What is required for form design? ›

Purpose of form must be clearly defined by title of form. Columns and rows should be labelled or numbered so as to avoid any confusion. Form should also be identified by name or the code number which will make reordering easy if needed. Form should be easy to use and user should not face any difficulty in filling form.

Which of the following is not a good form design guidelines? ›

Expert-Verified Answer. Maximize the movement between mouse and keyboard is not a good form of design guideline.

What are the 4 basic elements of design? ›

Everything you can see has a design. When you describe something you see, you use words that tell about the lines, shapes, colors, textures, and spaces. Line, shape, color, texture, and space are the basic elements of design.

What makes a good design? ›

Good design is a concept defined by industrial designer Dieter Rams's principles: It makes a product useful and understandable, is innovative, aesthetic, unobtrusive, honest, long-lasting, thorough to the last detail, environmentally friendly, and involves as little design as possible.

What is the most common type of design? ›

Visual identity design is one of the most common types of design. Visual identity graphic designers must possess a general knowledge of all types of graphic design in order to create design elements that are suitable across all visual media.

How can I improve my page layout? ›

Seven Ways to Create a Better Page Layout
  1. Align all elements with each other or a grid. ...
  2. Select a single visual or make strong visual connections. ...
  3. Keep odd or even elements in balance. ...
  4. Divide the page into thirds. ...
  5. Add white space in the right place. ...
  6. Use two or more of the same design element.
Jul 22, 2020

How can I make my page layout beautiful? ›

  1. Use a grid to create your page layout. ...
  2. Choose a single focal point for the page layout. ...
  3. Use the rule of thirds. ...
  4. Use white space in your page design. ...
  5. Repeat page design elements. ...
  6. Use hierarchy in your page design. ...
  7. Use scale, contrast, and harmony in page layouts.
Oct 29, 2022

What are the 4 types of form in design? ›

The primary elements of form are points, lines, planes and volumes – each one growing from the other. A point is a position in space, a line is the extension of a point. A surface or plan, is the extension of a line.

What are the 5 principles of good design? ›

Principles of design
  • Balance.
  • Alignment.
  • Proximity.
  • Repetition.
  • Contrast.
Feb 27, 2019

What is the 8 elements of design? ›

All visual designs are composed of eight elements (Point, Line, Shape, Form, Tone, Texture, Color, and/or Text). These elements are combined and arranged to create a desired visual appearance.

What are the 15 principles of design? ›

Understanding the basics

The elements, or principles, of visual design include Contrast, Balance, Emphasis, Movement, White Space, Proportion, Hierarchy, Repetition, Rhythm, Pattern, Unity, and Variety.

What are the 11 principles? ›

The 11 Principles of Leadership
  • Know yourself and seek self-improvement.
  • Be technically and tactically proficient.
  • Develop a sense of responsibility among your subordinates.
  • Make sound and timely decisions.
  • Set an example.
  • Know your people and look out for their welfare.
  • Keep your people informed.

What do you have to consider when designing a form? ›

Factors to be considered in forms designing
  • Suitable for the Purpose: Easy clerical operation is the main purpose of designing an office form. ...
  • Ease in Use: The forms should be designed that they are easy to use. ...
  • Simple Design: Simple form facilitates the user in use and requires less time in completion.

What are design standards? ›

A Design Standard is an obligatory design requirement for any project. These standards are not advisory, they must be followed – just like the requirements in the building code, fire code, or electrical code. The design review process cannot waive compliance with these standards.

What is more important in design form or function? ›

Of the two design principles, function is more important in terms of home design and construction. If you sacrifice function for the sake of form, then you'll be left with a house that looks incredible but will have some unusable spaces.


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