Why You Should Have a Contact Page (2023)

See if this sounds familiar:

You’re on a website for, let’s say, a company that makes cakes. You like their homepage enough to check out some of the cakes they’ve made. You’re starting to get that sugar itch so you briefly check out their blog. You start to wonder where they’re located so you click on “Contact” in the navigation at the top of the site.

(Video) 7 Tips for a Contact Page that Drives Inquiries

Before you know it, your computer is launching an email client and asking you to set up an account. But you don’t want to set up a mail account. You want to know where you can get a sugar fix.

If you surf the internet regularly, you’ve likely come across a website that launches a pre-addressed email instead of having a Contact page. I feel your pain. If you’re creating a website, here are a few reasons you may want to have a Contact page instead of kicking users straight to email.

(Video) 6 Tips on How to Make A Great Contact Page

Won’t Interrupt Information Gathering

As in the above scenario, users often expect a link to a Contact page to open a new page, not an email. Your user may not be at the point where they want to reach out to you. They may be looking for your address or your phone number. They could still be gathering information and deciding whether or not they want to reach out. Forcing a user to reach out before they’re ready often elicits the “Don’t Tell Me What To Do” response, which usually results in someone leaving your website.

Gives Your User Contact Options

Some people love talking on the phone whereas others prefer email. Many may want to fill out a contact form and a select few may want to swing by your shop and check you out (depending of course on what type of organization you run). Your contact page should cater to as many types of visitors as possible. You don’t want to lose someone that’s interested in connecting with you because you don’t have the contact option they prefer. Instead of forcing them to email you, it could be beneficial to let your visitor decide what’s best for them.

(Video) How to Create the Perfect Contact Page in Wix | Wix Fix

More Integrated With Your Website

It’s hard enough to get interested people to your website in the first place. The last thing you need to do is send them away frustrated.

Having a Contact page can seriously reduce frustration, which is always a good thing. Using a contact form is even better since users will be able to get in touch from within your website. That way, when they’re done reaching out, they can continue to peruse your site.

(Video) Send emails from a HTML Contact Form

More Complete Tracking With Analytics

If you’ve installed an analytics tool on your website, you can get a lot of information by looking at how visitors interact with your Contact page. Maybe a lot of people visit your Contact page but end up exiting your site instead of getting in touch. Or maybe users are leaving your Contact page and going to other pages on your site instead of reaching out.

If your contact link opens an email, the most you can calculate is how often someone that clicks the link actually sends an email.

(Video) The 4 Most Important Pages Every Website Should Have (2022)

Put an Email Link on Your Contact Page

I’m not saying you should never have a link that opens an email. Some people may opt to use such a link. Just put it on your Contact page. That way it’s there for those that want it but isn’t forced upon anyone.

Have you come across a deceptive Contact link that opens an email? Do you usually end up sending an email? Or do you leave? We’d love to hear your thoughts in the comments.

(Video) CAS Podcast Episode 147 | Contact Pages That Work


Why is it important to have a contact page? ›

Easier Communication. It's easier for you and your customer. A potential client will find it easier to call or email you if you have a contact form. On the other hand, it will be more convenient for you to respond to their inquiries if all your messages are organized.

Is a contact page necessary? ›

No contact form required. While that may be the case for some users, disregarding the importance of including a contact form on your website is considered to be bad UI and UX practice, and precludes your business from benefiting from the many marketing, SEO and online security advantages that a contact form can offer.

Are contact forms outdated? ›

Because there's a common misconception that contact forms are an outdated method of communication, that nobody ever really uses them anymore, and that it's virtually impossible to screw up a simple form design anyway. All of these statements are myths.

What is a key point of contact? ›

A POC is a key person or department in the company that starts a relationship with potential customers or brings the interaction with existing clients to the next level.

Do I need a contact us page on my website? ›

One of the most important reasons to have a contact form on your website is to reduce spam and keep your website secure. You might think that after all, if your website visitor will want to contact you, he or she can simply write an email.

Do you need SEO for contact page? ›

With contact pages, Schema and an SEO-friendly web design can make it easier for visitors to directly click on the webpage from search results so they can quickly find the contact information they need.


1. CAS Podcast Episode 147 | Contact Pages That Work
(ColDesi Inc)
2. How to Write Contact Us Page for Your Ecommerce Website
(Mr Sam Baldwin)
3. What are the About and Contact Pages?
(Jacob Martella Web Development)
4. How to Create The Perfect Contact Form for Freelancers, Agencies, and Consultants
(Nick Reese)
5. Build a reusable contact form — Build a portfolio site in Webflow, Day 4
6. 9 MUST-HAVE Pages For A Local Website (Do you have them all?)
(Ranking Academy)
Top Articles
Latest Posts
Article information

Author: Eusebia Nader

Last Updated: 04/04/2023

Views: 6710

Rating: 5 / 5 (80 voted)

Reviews: 87% of readers found this page helpful

Author information

Name: Eusebia Nader

Birthday: 1994-11-11

Address: Apt. 721 977 Ebert Meadows, Jereville, GA 73618-6603

Phone: +2316203969400

Job: International Farming Consultant

Hobby: Reading, Photography, Shooting, Singing, Magic, Kayaking, Mushroom hunting

Introduction: My name is Eusebia Nader, I am a encouraging, brainy, lively, nice, famous, healthy, clever person who loves writing and wants to share my knowledge and understanding with you.